about us

what we stand for

The first aqua card was launched in 2002 and now we have over 400,000 customers. We understand that most mainstream credit card providers won’t consider applications from people with unconventional credit histories or those with no credit history at all. We pride ourselves on being able to help many of these kinds of people – whether that’s by giving someone a second chance, or helping them take the first step up the credit ladder. It’s not just our approach that’s refreshingly fair – our credit limits are too. We are a responsible lender and offer our customer’s a sensible credit limit, with affordable monthly repayments. And many of our customers find that having an aqua credit card can be a great way to start building a good credit history too.

a range of credit cards

We believe everyone should be able to enjoy the financial freedom and convenience a credit card brings. That’s why we offer a range of credit cards:

The aqua Classic credit card

The aqua Advance credit card

The aqua Reward credit card

There are many other benefits to the aqua credit cards, why not find out more?

NewDay Ltd - the name behind aqua

aqua credit cards are underwritten and managed by NewDay Cards Ltd, the UK’s leading specialist credit card provider. So we take a closer look at your application to see if there’s a way we can give you the credit you are looking for.

our registered details and more

Credit is provided by NewDay Ltd. NewDay Ltd and NewDay Cards Ltd are companies registered in England and Wales with registered numbers 7297722 and 4134880 respectively and form part of the NewDay group of companies. The registered office for these companies is: First Floor, 11 Tower View, Kings Hill, West Malling, Kent ME19 4RL (until 31/10/2014), Two Pancras Square, London N1C 4AG (from 01/11/2014). NewDay Ltd and NewDay Cards Ltd are authorised and regulated by the Financial Conduct Authority with numbers 0638085 and 0510571 respectively. NewDay Ltd is also authorised by the Financial Conduct Authority under the Payment Services Regulations 2009 (Ref no: 555318) for the provision of payment services. aqua is a trademark of NewDay Cards Ltd, which is used under licence by NewDay Ltd.

NewDay Ltd is subject to the Financial Ombudsmen Service and is a member of the Finance and Leasing Association (FLA); it subscribes to the FLA's Lending Code. Copies of the FLA's Lending Code can be obtained from www.fla.org.uk

35.9% APR representative (variable) across our three products.

Apply for your aqua card today

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UK-based customer helpline

0845 601 0436

Credit is provided by NewDay Ltd. NewDay Ltd and NewDay Cards Ltd are companies registered in England and Wales with registered numbers 7297722 and 4134880 respectively and form part of the NewDay group of companies. The registered office for these companies is: First Floor, 11 Tower View, Kings Hill, West Malling, Kent ME19 4RL (until 31/10/2014), Two Pancras Square, London N1C 4AG (from 01/11/2014). NewDay Ltd and NewDay Cards Ltd are authorised and regulated by the Financial Conduct Authority with numbers 0638085 and 0510571 respectively. NewDay Ltd is also authorised by the Financial Conduct Authority under the Payment Services Regulations 2009 (Ref no: 555318) for the provision of payment services.  aqua is a trademark of NewDay Cards Ltd, which is used under licence by NewDay Ltd.