Cookie policy

How and why do we use cookies on our website?

Cookie policy icon
1. We are committed to protecting your personal data (anonymous or otherwise) that we collect about you online. This Section tells you how we use cookies, why, and how this allows us to improve our service. It also tells you how you can manage what cookies are stored on your device. We call it our "Cookies Notice".

2. When using our websites and mobile services (through any device) this Cookies Notice applies to that use.

3. We reserve the right to make changes to our Cookie Notice. Any such changes shall appear on all our websites and mobile services and become effective immediately.

4. Cookies are small pieces of data that websites and apps store on your device when you visit them. Cookies enable website operators to recognise your device and to track your use of websites. There are other technologies such as tracking pixels and plugins which perform a similar function. In this Cookies Notice when we refer to “cookies” we are referring to all such tracking technologies. Cookies do lots of different and useful jobs, such as remembering your preferences, and generally improving your online experience. We use necessary cookies to ensure our website and mobile services are able to function properly. We also use cookies as part of our application processes and when you access your online account for fraud prevention and detection purposes. With your consent, we also use cookies to help us analyse and improve our website and for marketing purposes.

5. We use cookies for a number of different purposes:

5.1 Strictly necessary cookies - Strictly necessary cookies ensure that our website is able to function properly, and include cookies that help you log in, that provide core services and features, that help keep our website secure and that help us detect fraud or crime.

5.2 Optional Cookies - We use cookies to provide optional features, improve our website and support our marketing. Where relevant, our trusted partners will help us make use of these optional cookies. Our optional cookies include both analytics cookies and marketing cookies, as explained further in the sections below.

5.3 Analytics Cookies - We use digital tools to study how you interact with our website and to improve it accordingly - this is known as website analytics. These cookies help us understand how many visitors we have to the website, how many times they visit and how many times they view specific webpages throughout our site. Although these cookies allow us to gather specific information about the pages that you visit and whether you visited the site multiple times, we cannot use them to acquire details such as your name or address.

5.4 Marketing Cookies - We and our partners use these cookies to understand what you are interested in on our website and on social media. These cookies are used so that we or our partners can tailor the marketing and adverts that you receive.

6. The cookies above are implemented in various ways or have different properties. Please read the sections below to find out more:

6.1 Session cookies - Session cookies last only for the duration of your visit and are deleted when you close your browser. These facilitate various tasks such as allowing a website to identify that a user of a particular device is navigating from page to page, supporting website security or basic functionality. Some of the cookies we use are session cookies. For example, they help us to ensure the security of your online account servicing session, and can also keep you signed in while you move between pages or services within your account. Our session cookies used for security are designed to be very difficult to read, change, access or use except by us when you have an active online account manager session.

6.2 Persistent cookies - Persistent cookies last after you have closed your browser, and allow a website to remember your actions and preferences. Sometimes persistent cookies are used by websites to provide targeted advertising based upon the browsing history of the device. We use persistent cookies in a few ways, for example, to remember your username for log in so you don’t have to. We also use persistent cookies to allow us to analyse customer visits to our site, for example our cookie named _ga. These cookies help us to understand how customers arrive at and use our site so we can improve the service.

6.3 First and third party cookies - Whether a cookie is a first or third party cookie depends on which website the cookie comes from. First party cookies are those set by or on behalf of the website visited. All other cookies are third party cookies. We use both first party and third party cookies.

Third party cookies are set for the following third parties - Adalyser (an analytics platform that is used to measure response to TV advertising), Google (analytics, performance management, and advertising), Meta’s sites e.g. Facebook (targeting and advertising), Yahoo (targeting and advertising), Bing (targeting and advertising), Application Insights (analytics), Live Person (web chat facility), ThreatMetrix (fraud and threat assessment), Incapsula (security protection), Performance Horizon Group Limited, trading as “Partnerize”, (affiliate offers) Awin Ltd (affiliate offers). Depending on the cookie consent options that you choose, different cookies from these businesses may be deployed.

When you give permission for marketing cookies, then third parties, including Meta sites, may use cookies, web beacons and other storage technologies to collect or receive information from NewDay’s websites, for example Aquacard.co.uk, and elsewhere on the Internet and use that information to provide measurement services and target ads.

7. If you wish to restrict or block the cookies that are set by our website or mobile services, you should do this through the initial cookie options screen. These will need to be refreshed every three months.

8. Please be aware that some of our services, for example online account management, will not function if your browser does not accept necessary cookies. However, you can allow cookies from specific websites by making them “trusted websites” in your internet browser.

9. You may wish to visit the website https://ico.org.uk/for-the-public/online/cookies/ that contains comprehensive information on how to do this on a wider variety of browsers.

Credit available only to UK residents aged 18 and over. Subject to status. Terms apply. The APR applicable to your account will depend on our assessment of your application.

aquacard logo
  • Credit cards
  • Credit cards for bad credit
  • Credit cards for building credit
  • The Aqua Classic credit card
  • Apply for a credit card
  • Contact us
  • Cookie policy
  • Privacy policy
  • About us
Available to use withgoogle payapple pay

NewDay Ltd is a member of the Finance and Leasing Association (FLA) and it subscribes to the FLA's Lending Code. Copies of the FLA's Lending Code can be obtained from www.fla.org.uk

Credit is provided by NewDay Ltd. NewDay Ltd and NewDay Cards Ltd are companies registered in England and Wales with registered numbers 7297722 and 4134880 respectively. They form part of the NewDay group of companies. The registered office for these companies is 7 Handyside Street, London, N1C 4DA. NewDay Ltd and NewDay Cards Ltd are authorised and regulated by the Financial Conduct Authority (FCA) with numbers 690292 and 682417 respectively. NewDay Ltd is also authorised by the FCA under the Payment Services Regulations 2017 (ref no: 555318) for the provision of payment services. Aqua is a trademark of NewDay Cards Ltd, which is used under licence by NewDay Ltd.

Google Pay is a trademark of Google LLC.

© NewDay Ltd. 2024